What decides a local result

Relevance

How well your profile matches the search

  • Primary category
  • Services you actually perform
  • Hours, including holidays
Mostly yours to set

Distance

How far you are from the searcher

  • Where the searcher is standing
  • Your real verified location
  • Storefront or service area
Not yours to set

Prominence

How well known you are

  • Review count and rating
  • Websites that link to you
  • Recognition built over time
Earned, not switched on