Do customers visit a business location?
Google, Apple, and BingStart here
Google service area and Bing. Apple brand identity only.
Can somebody monitor local conversations weekly?
Nextdoor and selected Facebook groups
Keep the Page accurate and stop there
Is this a genuine public event?
Check tourism and community calendar eligibility
Calendars are not for evergreen promotion
Is paid lead acquisition acceptable?
Free Angi and Thumbtack profiles only
A separate paid channel decision