Reported Search cost per lead

Home & home improvement

$90.92

Electrical

$93.69

Landscaping

$117.92

HVAC

$127.74

Plumbing

$129.02

Legal

$131.63

Roofing & gutters

$228.15

All industries $70.11

2025 LocaliQ/WordStream medians for home-service trades; 2026 figure for legal. Combined Google and Microsoft search campaign data. Planning reference, not a quote.